Summary
Elon Musk’s X (formerly Twitter) is experiencing a sharp decline in users and value.
Post-election backlash, misinformation, and toxic content have accelerated user departures, with alternatives like Bluesky gaining traction.
While X saw a temporary spike in traffic on election day, its U.S. daily active users fell 8.4% in October.
Analysts project X will lose 7 million monthly users in the U.S. by 2025. Additionally, X’s brand value has plummeted from $5.7 billion to $673 million since Musk’s 2022 takeover, with revenue dropping 40% year-over-year.
My absolute loathing of Elmo as parent of a former toddler has been mitigated since I’ve discovered the appropriateness of this gif.
Edit: I guess my ambivalence about Twitter failing has angered some Twitter users. To whom I say, “see the above gif.”