Shows and content featuring MrBeast, Kelly Clarkson, and Guy Fieri were approved as defense officials sought new ways to recruit young people
  • halcyoncmdr@lemmy.worldEnglish
    14·
    4 months ago

    For everyone that doesn’t bother to read beyond the headline… It’s marketing. Trying to appeal to Gen Z by sponsoring celebrities/influencers they like.

    • Flying Squid@lemmy.world
      71·
      4 months ago

      Of course it’s marketing. They wouldn’t pay Kelly Clarkson to invent a new weapons system. The important thing is to know who it is that is collaborating.