Wendy’s has spoken to its manager after suggestions that it plans to introduce “surge pricing” to its menu received a decidedly frosty response this week, with the company scrambling to clarify that it has no intention of making itself the Uber of fast-food chains.
I think this was a publicity stunt. We’d all just about completely forgot Wendy’s exists… So they come out with this wild idea, let it float for a couple of days and then cancel it. Smooth PR move.
Bad pr is better than no pr?