Since Apple implemented a browser choice screen for iPhones earlier this month to comply with Europe’s Digital Markets Act (DMA), Brave Software, Mozilla, and Vivaldi have seen a surge in the number of people installing their web browsers.
It’s an early sign that Europe’s competition rules may actually … get this … enhance competition – an outcome that skeptics deemed unlikely.
It’s good news but the true test will be on if those users are retained. It’s possible the uptick is just a case of iPhone users seeing a new screen they’ve never seen before and trying the browsers out of curiosity.
Which would definitely be a good thing. Anything that gets the average user to even consider the wild notion of trying something other than the default would be a monumental improvement to the entire tech market.
But I still think the actual numbers on new active users will probably not be as high. Higher, yes, but not a monumental shift. Anything is an improvement, though.
I think it’s also possible this is more likely to happen in EU countries than the US. It really feels like European users are generally more willing to use alternative things.
On macbooks Safari is excellent for battery life. Absolutely blows every other browser out the water. If the same optimisation has been done on mobile, then people will go back for that alone. Safari has less add-ons and a less intuitive interface (if your not accustomed to Mac) but the longer battery life makes up for the inadequacy.