The group, Global Alliance for Responsible Media, also known as GARM, is a voluntary ad-industry initiative run by the World Federation of Advertisers that aims to help brands avoid having their advertisements appear alongside illegal or harmful content. GARM confirmed it is still planning to defend itself in court.

The end of GARM marks a temporary victory for Musk and X CEO Linda Yaccarino, even though a judge hasn’t made a ruling yet.

  • reddig33@lemmy.world
    58·
    9 months ago

    Meh. They disbanded because it wasn’t worth the trouble. Their members are still unlikely to advertise on X.

    • WoahWoah@lemmy.world
      41·
      9 months ago

      Exactly this. It makes no material difference, and it’s more cost effective to dissolve the org and refashion than play biggest dick with a roid-raging billionaire on ketamine.

    • monkeyslikebananas2@lemmy.world
      7·
      9 months ago

      And the suit makes it even more unlikely for Twitter to get new advertisers. Why risk advertising on a platform where if you leave you will get sued?

  • partial_accumen@lemmy.world
    48·
    9 months ago

    The end of GARM marks a temporary victory for Musk and X CEO Linda Yaccarino, even though a judge hasn’t made a ruling yet.

    Does it? Zero advertising dollars will be coming to x because of this, and its poisoning-the-well to any other companies that would even consider starting advertising with x for fear of retribution.

    • Psychodelic@lemmy.world
      6·
      9 months ago

      I mean, it’d be equally crazy, if not more, to think businesses that intend to advertise there indefinitely would pass up on the opportunity to market to millions of (mostly) morons

      • Burn_The_Right@lemmy.world
        4·
        9 months ago

        No idea. Last I checked it was a letter of the alphabet. Microsoft used the letter as part of a name for a game console, but they weren’t stupid enough to try to use a single letter for an entire name. Only a complete fucking moron would try to force some dumb shit like that onto the public.

        Maybe they are referring to the social media company Muskrat bought and is driving into the ground by making it a haven for fascists. But that company was called Twitter.

  • Red_October@lemmy.world
    24·
    9 months ago

    GARM used to warn advertisers when their ads were being displayed next to objectionable material. With the warning system gone, Advertisers should now revert to a fail-safe state and stop using Xitter entirely.

    Meanwhile, anyone still using Xitter should absolutely get in the habit of taking screenshots of ads next to heinous nazi bullshit, and then calling out the companies on why they support that kind of thing.

  • Sterile_Technique@lemmy.worldEnglish
    8·
    9 months ago

    nonprofit advertising group

    Watdafuq is a nonprofit advertising group? I’m assuming they weren’t just public service announcements…

    • gedaliyah@lemmy.worldOPM
      12·
      9 months ago

      Naw these things exist in every industry. At best, they coordinate compliance and best practices, but at worst they collude. It’s a non-profit association of for-profit companies.

    • ✺roguetrick✺@lemmy.world
      4·
      9 months ago

      Just a way to structure an organization so folks don’t have to pay taxes twice. You’d do the same to a lobbying organization.