Oh no I love my RUXIBTAN earbuds and my HURQIO keyboard.
That particular strain of nonsense is actually specifically an Amazon thing, because you cannot sell “non branded” merchandise on Amazon, a policy that’s in place allegedly to combat generic whitebox goods from flooding the site. Your product has to be sold under a registered trademark, but the loophole is that said trademark does not actually have to make any sense whatsoever.
Now there are brokers who will assist anyone in registering a trademark that is literally just a random string of letters for this express purpose. All you have to do is concoct a combination that no one has used yet, and register it with the USPTO.
Therefore the entire scheme falls flat on its face, and manifestly fails to make any impact in the problem it purports to solve. But it does probably give Amazon a legal escape hatch to accusations of being a dumping ground for Chinese knockoff products, because they can point to all those trademark registrations and say, “No, see, everything sold here is all totally from a 100% legitimate brand!”
Does this mean fewer duplicate white label items?
Fine, we’ll get a bidet! TP is just way too expensive now.
get it on temu while you still can
Although chinese goods are famous for crappy short lifespan products but in the end we loved it because no one in this god green earth (except china) can make something cheaper & sell it at ridiculously cheaper…only china can do that thing.
I say this not to mean I am defending them, I hate that many products on the market today seem cheap because they flood the market with very cheap stuff. Yes… even though in the end we as consumers find it difficult to distinguish which goods are premium and which are crap.
We should learn from them, if they can do it, why can’t we?
