Trade war with Canada has contributed to a significant decline in U.S. liquor sales

Jim Beam, one of the largest makers of American whiskey globally, is shutting down bourbon production at one of its Kentucky distilleries for a year.

The move comes amid Donald Trump’s trade war with Canada, which has contributed to a significant decline in U.S. liquor sales after the country ushered in a boycott of American booze, and as more young adults are cutting back on drinking.

Jim Beam, owned by Suntory Global Spirits, is one of Kentucky’s biggest bourbon producers.

The Bluegrass state’s $9 billion whiskey bourbon industry has been struggling to manage its abundant supply of liquor against the drop in demand.

  • redlemace@lemmy.world
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    6 months ago

    Canada and the U.S. have since agreed to launch formal discussions to review their trade agreement

    I don’t think that’s gonna make a difference anymore. Reverting the 2025 decisions will not revert things. The sentiment has changed among the common people.

    • cogman@lemmy.world
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      6 months ago

      Yup. It’s something that won’t be fixed for decades. Trump has seriously damaged the ability for the US to do international trade.

      • redlemace@lemmy.world
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        6 months ago

        Yup. It’s something that won’t be fixed for decades. Trump has seriously damaged the ability for the US to do international trade.

        He went way beyond just trade affairs.

    • chiliedogg@lemmy.world
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      6 months ago

      They may have voted for this, but I don’t think anyone deserves this and I derive no joy from people being hurt because they allowed themselves to be misled.

  • zeppo@lemmy.world
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    6 months ago

    I love whiskey, but fuck Kentucky. It would take a lot for the morons there to figure out Trump and republicans in general are not helping them. They did elect a Democrat governor at least, so that’s a good sign.

  • Fedizen@lemmy.world
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    6 months ago

    On one hand, fuck the government of Kentucky and the people who voted for this. On the other my heartfelt sympathy for people who fought against this bullshit and are suffering.

  • Tikiporch@lemmy.world
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    6 months ago

    "We will continue to distill at our [Freddie Booker Noe] craft distillery in Clermont and at our larger Booker Noe distillery in Boston, we plan to pause distillation at our main distillery on the James B. Beam campus for 2026 while we take the opportunity to invest in site enhancements.”

    They’re going to keep making the craft bourbon, and I suspect they could coast for a decade on the barrels they have in rack houses. Bourbon doesn’t really go bad.

    • givesomefucks@lemmy.world
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      6 months ago

      It takes 4-8 years to age it.

      But it’s not that big of a deal, they’ve had fires and lost millions of gallons multiple times.

      This is at least planned, and you’re probably right that they’ll prioritize the higher priced items.

    • chiliedogg@lemmy.world
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      6 months ago

      I’m not a huge fan of their product either, but it’s perfectly serviceable, affordable Bourbon. For someone who likes the occasional drink but has limited income, it beats the hell out of similarly-priced products.

  • lennybird@lemmy.world
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    6 months ago

    Anecdotal report from my area, but a retail worker I spoke with who works 2 jobs at a dollar gen and Walmart said this is the slowest holiday year they’ve seen since the pandemic.

    • Zahille7@lemmy.world
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      6 months ago

      A couple years ago I worked the holiday season at a JC Penney, and worked Black Friday.

      It was damn near dead. Like maybe no more than 15 people shopping at the busiest time of the night. It was bullshit. And this was like 2018.

  • halcyoncmdr@lemmy.world
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    6 months ago

    Canadians, why were you drinking so much Jim Beam? Didn’t you have a minimum quality level you’d accept? There were better Canadian options available in the US, why would you settle for that swill?

  • Gammelfisch@lemmy.world
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    6 months ago

    Ain’t that a damn shame. The Blue Grass is covered in orange shit. Zero sympathy for the neo-Nazi Kentucky voters and the Japanese at Suntory should consider dumping Jim Beam from the portfolio.